Larry Williams

Houston, TX

281-455-8300

lwwilliams@suddenlink.net

Summary

 

A results-motivated professional seeking an opportunity that utilizes his experience with IT sales, online marketing, SEO and web analytics to impact and grow a company’s productivity.

Employment Experience

 

eVariety Company                                                                                                    1/06-6/11

Online Sales & Marketing

  • Sold collectible items through customized e-commerce websites, maintained a 100% positive customer service rating and shipped more than 75% of items within 10 days of posting.
  • Utilized search engine optimization (SEO) methods and strategies to improve SERP rankings for multiple websites using tools including Google Webmaster Tools and SEO PowerSuite.
  • Created and managed pay-per-click (PPC) advertising campaigns using Google AdWords to generate traffic and grew sales using keyword ads, as well as multiple blog and website placements.
  • Increased ROI by adjusting multi-channel advertising budgets based on web analytics reports generated by Google Analytics, Omniture Site Catalyst and Google AdWords.
  • Created promotional ads and links using HTML tags, Java widgets and RSS feeds on multiple websites, blogs and social media networks including Facebook, Google+, LinkedIn and Twitter.
  • Researched, tested and trained on new SEO, online marketing and web analytics tools and techniques.

 

RSA                                                                                                                            8/05-12/05

Senior Account Manager

  • Marketed IT business solutions including project, contract and permanent staffing services.
  • Met with prospects and gathered detailed information to determine future technical needs.
  • Researched and analyzed prospective businesses using Salesforce CRM and industry web portals to forecast sales opportunities.

 

Bridgewater Resources                                                                                             8/02-6/05

Business Development Manager

  • Sold IT staffing solutions for a start-up business by developing and maintaining lasting relationships with companies seeking technical professionals and services.
  • Drove sales production with a $500K/yr. average and a gross profit margin (GPM) exceeding 33%.
  • Developed most of the CRM workflow process, website content and multi-channel marketing material to promote and advertise a new company and its services.
  • Made presentations to corporate executives and hiring managers, gathered detailed information on job orders and planned search strategies with recruiters to target qualified technical candidates.
  • Identified target companies and recruited prospects by attending Trade Shows, Career Fairs and multiple business, marketing and technology association meetings.

 

 

 

IntelliMark                                                                                                                 11/94-6/02

General Manager – Account Executive

  • Sold regional B2B IT staffing and project solutions by developing and maintaining lasting relationships with companies seeking technical professionals and services.
  • Met with decision makers, gathered information on qualified sales orders and developed multi-channel marketing campaigns using cross-promotions and viral marketing.
  • Managed Houston branch operations, including budget, marketing plans, sales forecasting and employee hiring, firing, training and yearly reviews.
  • Developed and made corporate presentations and co-hosted a national business conference.
  • Managed an internet strategy team project that designed and launched a new company web site that included a new layout and content, job posting and search capability and new marketing material.
  • Managed a CRM migration project and created a paperless workflow process.

Sales & Recruiting Manager – Account Executive

  • Sold IT services, recruited candidates and managed account executives and recruiters.
  • Identified target companies and recruited prospects by attending Trade Shows, Career Fairs and multiple business, marketing and technology association meetings.
  • Led in-house training sessions and created internet training presentations, videos and documentation for sales and recruiting teams.

Technical Recruiter

  • Recruited, interviewed and prepared qualified technical candidates for interviews with client companies.
  • Received feedback from candidates and clients after interviews and negotiated starting salaries, benefits, start dates, sign-on bonuses and/or relocation packages.

 

Management Alliance Group, Inc.                                                                           3/94-11/94

Recruiter

  • Sold staffing services to businesses and recruited candidates in multiple industries, including Finance, Medical and Oil/Gas.

 

 

Professional Achievements

  • Inbound Marketing Certified Professional – HubSpot
  • Manager of three (3) Presidential Award recipients
  • Manager of one (1) Chairman Award recipient
  • Quarter-Million Dollar Producer Award*
  • Top Five Producer Award*
  • Rookie of the Year Award*
  • Member of Top Three Blended Services team*

* Texas Association of Personnel Consultants, Houston Area Association of Personnel Consultants

 

 

Education

Bachelor of Arts – Communications – Marketing, 1993

Stephen F. Austin State University – Nacogdoches, Texas

 

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About Larry

Larry Williams is seeking an opportunity that utilizes his experience in sales, internet marketing, SEO, PPC and web analytics in Houston, TX. Specialties multi-channel marketing, IT sales, SEO, SEM, PPC, web analytics, social media marketing, inbound marketing, business analysis, project management
This entry was posted in CV, Houston, Internet Marketing, Marketing, Resume, Sales, SEM, SEO and tagged , , , , , . Bookmark the permalink.

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