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Larry Williams
Houston, TX
281-455-8300
Summary
A results-motivated professional seeking an opportunity that utilizes his experience with IT sales, online marketing, SEO and web analytics to impact and grow a company’s productivity.
Employment Experience
eVariety Company 1/06-6/11
Online Sales & Marketing
- Sold collectible items through customized e-commerce websites, maintained a 100% positive customer service rating and shipped more than 75% of items within 10 days of posting.
- Utilized search engine optimization (SEO) methods and strategies to improve SERP rankings for multiple websites using tools including Google Webmaster Tools and SEO PowerSuite.
- Created and managed pay-per-click (PPC) advertising campaigns using Google AdWords to generate traffic and grew sales using keyword ads, as well as multiple blog and website placements.
- Increased ROI by adjusting multi-channel advertising budgets based on web analytics reports generated by Google Analytics, Omniture Site Catalyst and Google AdWords.
- Created promotional ads and links using HTML tags, Java widgets and RSS feeds on multiple websites, blogs and social media networks including Facebook, Google+, LinkedIn and Twitter.
- Researched, tested and trained on new SEO, online marketing and web analytics tools and techniques.
RSA 8/05-12/05
Senior Account Manager
- Marketed IT business solutions including project, contract and permanent staffing services.
- Met with prospects and gathered detailed information to determine future technical needs.
- Researched and analyzed prospective businesses using Salesforce CRM and industry web portals to forecast sales opportunities.
Bridgewater Resources 8/02-6/05
Business Development Manager
- Sold IT staffing solutions for a start-up business by developing and maintaining lasting relationships with companies seeking technical professionals and services.
- Drove sales production with a $500K/yr. average and a gross profit margin (GPM) exceeding 33%.
- Developed most of the CRM workflow process, website content and multi-channel marketing material to promote and advertise a new company and its services.
- Made presentations to corporate executives and hiring managers, gathered detailed information on job orders and planned search strategies with recruiters to target qualified technical candidates.
- Identified target companies and recruited prospects by attending Trade Shows, Career Fairs and multiple business, marketing and technology association meetings.
IntelliMark 11/94-6/02
General Manager – Account Executive
- Sold regional B2B IT staffing and project solutions by developing and maintaining lasting relationships with companies seeking technical professionals and services.
- Met with decision makers, gathered information on qualified sales orders and developed multi-channel marketing campaigns using cross-promotions and viral marketing.
- Managed Houston branch operations, including budget, marketing plans, sales forecasting and employee hiring, firing, training and yearly reviews.
- Developed and made corporate presentations and co-hosted a national business conference.
- Managed an internet strategy team project that designed and launched a new company web site that included a new layout and content, job posting and search capability and new marketing material.
- Managed a CRM migration project and created a paperless workflow process.
Sales & Recruiting Manager – Account Executive
- Sold IT services, recruited candidates and managed account executives and recruiters.
- Identified target companies and recruited prospects by attending Trade Shows, Career Fairs and multiple business, marketing and technology association meetings.
- Led in-house training sessions and created internet training presentations, videos and documentation for sales and recruiting teams.
Technical Recruiter
- Recruited, interviewed and prepared qualified technical candidates for interviews with client companies.
- Received feedback from candidates and clients after interviews and negotiated starting salaries, benefits, start dates, sign-on bonuses and/or relocation packages.
Management Alliance Group, Inc. 3/94-11/94
Recruiter
- Sold staffing services to businesses and recruited candidates in multiple industries, including Finance, Medical and Oil/Gas.
Professional Achievements
- Inbound Marketing Certified Professional – HubSpot
- Manager of three (3) Presidential Award recipients
- Manager of one (1) Chairman Award recipient
- Quarter-Million Dollar Producer Award*
- Top Five Producer Award*
- Rookie of the Year Award*
- Member of Top Three Blended Services team*
* Texas Association of Personnel Consultants, Houston Area Association of Personnel Consultants
Education
Bachelor of Arts – Communications – Marketing, 1993
Stephen F. Austin State University – Nacogdoches, Texas
Houston SEO, PPC, Marketing Analytics Resume
Larry Williams
Houston, TX
281-455-8300
Summary
A results-oriented professional seeking an opportunity that utilizes his experience with IT sales, marketing, SEO and web analytics to impact and grow a company’s productivity.
Employment Experience
eVariety Company 1/06 – 1/11
Online Sales & Marketing
- Sold collectible items through customized e-commerce websites, maintained a 100% positive customer service rating and shipped more than 70% of items within 10 days of posting.
- Utilized search engine optimization (SEO) methods and strategies to improve SERP rankings for multiple websites using tools including Google Webmaster Tools, SEO PowerSuite and Web CEO.
- Created and managed pay-per-click (PPC) advertising campaigns using Google AdWords to generate traffic and grew sales using keyword ads, as well as multiple blog and website placements.
- Increased ROI by adjusting multi-channel advertising budgets based on web analytics reports generated by Google Analytics, Omniture Site Catalyst and Google AdWords.
- Created promotional ads and links using HTML tags, Java widgets and RSS feeds on multiple websites, blogs and social media networks including Facebook, Google Buzz, Google+, LinkedIn and Twitter.
RSA 8/05 – 12/05
Senior Account Manager
Marketed IT business solutions including project, contract and permanent staffing services.
Met with prospects and gathered detailed information to determine future technical needs.
Analyzed businesses using industry web portals and multiple CRM’s to forecast profitability.
Bridgewater Resources 8/02 – 6/05
Business Development Manager
- Sold IT staffing solutions for a start-up business by developing and maintaining lasting relationships with companies seeking technical professionals and services.
- Drove sales production with a $500,000/YOY average and a gross profit margin (GPM) exceeding 33%.
- Developed most of the CRM workflow process, website content and multi-channel marketing material to promote and advertise a new company and its services.
- Made presentations to corporate executives and hiring managers, gathered detailed information on job orders and planned search strategies with recruiters to target qualified technical candidates.
- Identified target companies and recruited prospects by attending Trade Shows, Career Fairs and multiple business, marketing and technology association meetings.
IntelliMark 11/94 – 6/02
General Manager / Account Executive
- Sold regional B2B IT staffing and project solutions by developing and maintaining lasting relationships with companies seeking technical professionals and services.
- Met with decision makers, gathered information on qualified sales orders and developed multi-channel marketing campaigns using cross-promotions and viral marketing.
- ManagedHoustonbranch operations, including budget, marketing plans, sales forecasting and employee hiring, firing, training and yearly reviews.
- Developed and made corporate presentations and co-hosted a national business conference.
- Managed an internet strategy team project that designed and launched a new company web site that included a new layout and content, job posting and search capability and new marketing material.
- Managed a CRM migration project and created a paperless workflow process.
Sales & Recruiting Manager / Account Executive
- Sold IT services, recruited candidates and managed account executives and recruiters.
- Identified target companies and recruited prospects by attending Trade Shows, Career Fairs and multiple business, marketing and technology association meetings.
- Led in-house training sessions and created internet training presentations, videos and documentation for sales and recruiting teams.
Technical Recruiter
- Recruited, interviewed and prepared qualified technical candidates for interviews with client companies.
- Received feedback from candidates and clients after interviews and negotiated starting salaries, benefits, start dates, sign-on bonuses and/or relocation packages.
Professional Achievements
§ Inbound Marketing Certified Professional – HubSpot
§ Manager of three (3) Presidential Award recipients
§ Manager of one (1) Chairman Award recipient
§ Quarter-Million Dollar Producer Award*
§ Top Five Producer Award*
§ Rookie of the Year Award*
§ Member of Top Three Blended Services team*
*TexasAssociation of Personnel Consultants /HoustonArea Association of Personnel Consultants
Education
Stephen F. Austin State University
Bachelor of Arts – Communications / Marketing – 1993
Additional Skills Addendum
Optimization / SEO
Developed site content, researched competitor’s sites and chose the most effective keywords using tools including Google AdWords, SEM Rush and Google Insights for Search.
Performed site analysis and review of SERP rankings, page content, layout, links and site speed.
Researched and utilized new SEO tools and techniques and submitted site maps and optimized pages.
Marketing / PPC
Managed ad placements, networks, ad budgets and analyzed CPC, CTR and CPM.
Developed marketing initiatives and strategy involving content, positioning, pricing and promotions as well as utilized GoogleMerchantCenterby creating data feeds via RSS.
Improved online ad campaign performance by adjusting content and keywords and set up secure customer payment options using PayPal and Google Checkout.
Analytics
Analyzed detailed traffic reports, Key Performance Indicators (KPI), geo-mapping and CPC using Omniture Site Catalyst, Google AdWords, Google Analytics and Google Insights for Search.
Analyzed and improved SERP rankings, page traffic reports, traffic sources, content drilldowns, landing and exit pages, average time per visit and bounce rates.
Adjusted item prices and descriptions, page content and layout, as well as ad budgets, keywords, locations, networks and scheduling based on analytic reports and market research.
Training
Inbound Marketing Certified Professional – HubSpot, June 2010
HubSpot Inbound Marketing University
Google AdWords Certification program
Google Conversion University
Cloud Computing Digital University – Ziff Davis Enterprise
SEO Strategies for Corporate Web Sites – Omniture
Marketing and Advertising Using Google – Google
Business Internet Marketing for Facebook & Twitter – HubSpot
Facebook Advertising: Build, Test, Optimize for Success – Search Marketing Now
Omniture, Testing and Web Site Optimization – Omniture
Technology
Software / Applications: Microsoft Office, Google Docs, SEO PowerSuite, SEOQuake, SEM Rush, Web CEO, Google Chrome SEO, Google Webmaster Tools, Omniture Site Catalyst, Google Analytics, Google AdWords, Google AdSense, Google Insights for Search, Google Merchant Center, Google Sites, Google Trends, Google Talk, Google Voice, Google Wave, Abobe PhotoShop, Picasa Web Albums, Blogger, WordPress, Balsamiq Mockups, Microsoft FrontPage, Microsoft Visio
Social Networks: Facebook, Google Buzz, Google +, LinkedIn, Twitter
Cloud: Amazon, Box.net, Google
Larry Williams 